DT-Pro Wine Marketing

Must Wine Marketing Group provides direct marketing consulting and internet marketing consulting services to wineries and wine agents in BC, Washington and Oregon (see our companion blog, winemarketing.ca). We specialize in providing marketing advice that ensures compliance with all relevant laws and regulations. The principal of Must Marketing Group is Mark Hicken, BA LLB.

Mark has a B.A. (Honours) from UBC and an LL.B. from Osgoode Hall Law School in Toronto. He is a member of  the Law Society of B.C., the Canadian Bar Association and the International Internet Marketing Association. He has also completed the Wine Executive Program at the University of California, Davis. Mark has a diverse background including working for entrepreneurial technology businesses, marketing agencies and law firms. Mark is also a fixture at the Vancouver Playhouse International Wine Festival, having been a Team Leader or Event Host there for the past decade or so.

Mark has always been passionately interested in wine, technology and marketing. At the advent of the internet revolution in 1998, Mark created technology that enabled professional services firms to offer services on the web. Mark gained national media attention for this breakthrough with feature articles in the National Post, Vancouver Sun and Calgary Herald. Mark has also been interviewed by CBC radio, featured on various internet sites and been a guest lecturer in the Internet Marketing program at the University of British Columbia.

Mark believes that effective consulting advice must be provided in the context of a thorough understanding of the client's industry and the client's specific business objectives. This is critical in the Canadian wine industry where regulatory structures affect every aspect of the business from conception to consumption. Please feel free to contact Mark if you have any questions about marketing or legal issues affecting your winery or agency. Also please let Mark know if you would like any general information articles about a particular topic posted on this web site.