DT-Pro Wine Marketing

Where does your winery web site rank on the internet? Are you easy to find on the search engines (like Google)? Internet and Search Engine Marketing is becoming an integral part of any winery's direct marketing strategy.

I have just posted a paper that I wrote on Internet & Search Engine Marketing for Wineries which covers the following topics:

• internet marketing strategies and objectives
• search engine marketing basics
• statistics on search engine use
• how search engines work
• search engine optimization services - specifically for wineries
• how to implement a search engine marketing strategy
• how to do "organic" search engine optimization
• how to do "pay per click" campaigns (Google AdWords)
• measuring success (analytics)

I hope that it will provide useful information that will make it easier for you to understand the benefits of marketing on the internet and will enable your winery to assess its internet marketing goals from an informed perspective. I believe that internet marketing is a crucial component of a winery's overall direct marketing strategy and can provide impressive return on investment, even for smaller wineries.

The paper is also available in PDF format if you prefer that: Internet and Search Engine Marketing for Wineries

Please contact me if you have any questions.