DT-Pro Wine Marketing

Video has been used to great effect on some U.S. winery web sites. For an example, check out the video on this site:

Robert Mondavi - look under "winemaking" then "winegrowing" (incidentally, while the video is good, it is not good that you can't link easily to the video)

Video hasn't been used so much in Canada to date. However, the use of video on the web is expanding rapidly. Video is becoming pervasive and is expected by many savvy web users. For wineries, video has tremendous possibilities because it allows the winery to present its unique story in a particularly compelling and personal way - the user can see the vineyards, the winemaker and the winery - he or she can make a personal connection between the wine and the winery.

If your winery has a brand that is unusual or if you have a unique historical story to associate with your winery, then this is the perfect way to do it. There are a lot of Okanagan wineries, in particular, that could really use video as a way to expand the story behind their brands.